"I Am Fx" / Fx Turkey Brand Promo

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Fx Turkey called upon us to make a print campaign with graphics for both magazines and outdoors, along with a 40-second promo, bringing together their major series such as American Horror Story and The Walking Dead among others. Plenty ventured to make a piece that combines several techniques of animation CGI, 2d vector, and traditional interacting with the character of FX. The idea was to give life to the script through an actor who tried to represent each of the main characters of the series of FX in various situations that are not so fortunate, but he always gets away! like a fierce zombie attack, a fall into nothingness or overcoming the fear of a real Freak Show. We invite you to see the final piece and backstage with several breakdowns that are priceless!

Process

Credits

Directed by: Plenty
Art & Motion Direction: Pablo Alfieri

Graphic Design: Federico Kanno
Illustration: Claudio Iriarte, Sergio Slepczuk & Pablo Alfieri
Storyboard: Estudio Lochabones
Animatic: Claudio Iriarte
Cell Animation: Guido Lambertini, Fernando Toninello, Sergio Slepczuk & Germán Merlo
2D Glitch Transitions & Typography Animation: Guido Lambertini
3D Modeling, Simulation & Animation: Waypoint
3D Shading, Texturing & Lighting: Waypoint
Lead VFX: Matias Mastrogiano
Composition & VFX: Matias Mastrogiano, Daniel Calvo, Leopoldo Castro & Ignacio Arevalo
Montage: Pablo Alfieri & Mariano Farias
Production: Inés Palmas & Cesar Morán Mazo
Year: 2015

Live Action Production company: Motion Group
Live Action Director: Pablo Alfieri
DIrector of Photography: Sebastian Gallo
Live Action Production: Guillermo Mutis
Actor: Martín Crespo
Make-up & wardrobe: Suzuki Diaz
Backstage & Photography: Nahuel Berger

Client: Fox International Channels Turkey

Creative Director: Ömer Meral
Producer/Script/Concept: Mine Aslan
Head of Marketing: Burçin Gülşen
Sr. Brand Manager: Gizem Töre
Sr. Multimedia Designer: Berge Gazen
Motion Graphics Designer: Evren Halbuni

Original Music Composition and SFX: Radium Audio